Visual Identities An effective style guide not only aids designers but nearly any community member in the organization. I boast about setting robust standards that provide clarity to improve workflow and accountability. View fullsize A brand sheet showcasing this coaching school’s unique approach through inclusivity and belonging. View fullsize Brand sheet covering this new hotel’s logo direction, pattern, color palette, and typography use. View fullsize For a new learning solutions company, I crafted a design that played off of the foundational building blocks of learning and merged it with a modern, sophisticated look and feel. The final brand emphasized the one-on-one business consultation, a passion for learning strategies and an appreciation for artisanal skillsets.