Sr. Visual Designer

2021 – 2022   
WGU Academy  
Western Governor's University 

Designs audience-focused concepts that are engaging and inclusive, leveraging learning technologies while successfully validating approaches through UAT.

Leads production for motion graphics, audio and video editing, ensuring fidelity to the company’s vision, exciting the learner experience, and accessibility

Designs learner-focused concepts that are high-end, inclusive, and accessible while validating approaches through user testing.

Establishes documentation of standards including motion graphics package, video brand system, and multimedia assets

Curates creative content for video/animation scripts and storyboards.

Cross-collaborates remotely with studio team to capture footage.

Builds interactive modules within Open edX using HTML, CSS, and JS.

Curates the creative for content video production with scripts and storyboard.

Developed QA process to ensure modes meet 508 and WCAG compliances while keeping a pulse on the nearing WCAG 3.0 guidelines.  

Enthusiastically collaborates using design thinking, including persona development and prototyping for new products.

Decisively selects digital learning platforms to develop responsive, mobile-first content such as branching elearning, surveys, videos, and animations.

Design Manager

2017 – 2021
Hillsborough Community College

Assisted in redesign to a media-rich award-winning website plus a new newsroom, and brand design coordination and development for external presence.

Improved conversions by consulting for new brand positioning for HCC Online including offerings, language, identity, advertising, engagement and sample product.

Rebranded athletics from uniforms, microsite, and social media to marketing collateral.

Creative rollout strategy for 50th-anniversary campaign employing an effective production schedule, community involvement, and collateral design toolkits.

Art direction demonstrated over video and photo shoots, design collateral, inbound and outbound marketing, website user interface, and portal design. 

Originated creative design concepts to support various advertising campaigns and external professional services.

Appointed designers and vendors, provided feedback, built relationships, managing timely performance and project scope for consistency and accuracy.

Designed client presentations and communications for leadership and stakeholders.

Increased social media reach by creating video segments of successful customer testimonials, mascot involvement, and campus safety. 

Spearheaded visual communications for reopening including display ads, on-site signage, internal messaging, and creative copy.

Evaluated asset inventory for digital asset management system migration; structure included taxonomy tagging batch process, digital brand assets, and media guidelines.  

Ongoing web design support meeting with developers for upstream multisite needs.

Art Director

2015 – 2017
University of South Florida

Direct the visual design, development and execution of campaigns; design oversight of mockups, LMS interfaces, portals, program/course identities, ebooks, presentations, infographics, photography and motion graphics.

USF Textbook Affordability Project: championed creation of USF’s first custom open-access interactive eTextbook with fully accessible, media-rich content.

Coded and oversaw web template production into pattern libraries / design systems to streamline processes.

Designed pitch kits to present driven innovative product solutions. 

Worked closely with the video production and instructional designers from delivery method ideation, storyboarding, demos, and visual identity builds. 

Presented UX concepts, scripts and art during internal and client reviews. 

Developed artistic responsive visual products while working within defined technical constraints in a learning management system through HTML and CSS.

Designed dynamic and responsive landing pages, digital publications, responsive emails, social media graphics, and other marketing collateral for campaigns.

Collaborated closely with the development team to design art assets to platform specifications, including but not limited to Hubspot, social media and intranet.